04 / be direct
focus and clarity are needed to stand out in a world full of overwhelming noise and distractions
Every day, the world seems to become more complex and information-rich, leading to feelings of overload and distraction. There are too many options, too many objects, too many messages for us to process. It’s easy to see why people are pushing back against this flood by seeking out experiences that are more focused, streamlined, and simplified.
Essentialism is a design imperative that combats the more-is-more tendency of contemporary culture. It strives to be direct, minimizing complexity and waste.
One approach favors subtlety, reducing things to their basic ESSENCE. The other approach is bold, amping up the FOCUS on one key concept.