04 / be direct / essentialism
To stand out in a sea of increasing competition, creatives tend to turn up the volume, going maximalist to shout above the din.
However, a growing number of innovators are steering in the other direction, with thinking that is more reductive, streamlined, and elegant.
mono material
Designed by Jony Ive and Marc Newson, this Diamond Ring is carved out of one massive lab-grown diamond.
essence only
Shipping water-based cleaning products wastes huge amounts of energy—three new startups have taken H2O out of the equation.
de-cluttering fitness
In a world of boutique fitness and high-end gear, Guillermo Piñeda Morales reminds us that we don’t actually need much to be our best.