04 / be direct / laser focus
Everyday, we have to contend with hundreds (if not thousands) of images, ideas, and choices. Scattered attention leaves people craving clarity and focus.
But messages that are bold and clear don’t need to shout to be heard.
see it in your size
Online retailer Universal Standard enables shoppers to view each style on a model the same dress size as the shopper.
dial-a-benefit
LA-based brand Dosist has designed a cannabis dispenser called Dose Dial, which takes the uncertainty and guess work out of cannabis edibles.
the anti-icon
Emma is a life-sized representation of the effects of un-ergonomic habits. This striking visualization is more persuasive than a thousand infographics.
harmonious signals
A group of clinicians, psychologists, musicians and designers are developing medical device signals that are less startling and more informative.