OVERVIEW
This phase focuses on the co-creation of a Future Vision for the organization, defining a shared strategy for aligning & elevating Creative Innovation work across various disciplines (Design, Marketing, Consumer Insights, Retail Experience, etc).
What changes happening in the world might influence newness & innovation?
What is the shared Future Vision that could unite creative practices across different teams?
What specific creative principles could Insights, Product, Marketing, & Digital teams use to bring the Future Vision to life in their day to day work?
ACTIVITIES
futures research
Discovery of emerging phenomena in topics including: lifestyle, markets, macro trends, aesthetics, materials, digital life, and interaction. Research to be conducted concurrently by The New Next and client teams.
”red thread” worskhop
Co-create a Future Vision concept that will align different disciplines around a common set of creative tools, terms, and processes.
Develop a set of shared creative principles that Insights, Product, Marketing, & Digital can use to bring Futures thinking into making their daily work more innovative.
refinement & reporting
Detailed documentation of workshop outcomes.