OVERVIEW
This type of project unearths leading-edge indicators of what’s next for a specific market, consumer, or product category. It answers questions such as:
What are the most interesting and influential new products?
What creators and brands are delivering benchmark creativity?
How are Digital Lifestyles driving new needs & expectations?
How are new tech & materials presenting new creative opportunities?
What fresh aesthetic ideas are going to change how the world looks?
What new behaviors and lifestyles point to emerging attitudes?
ACTIVITIES
desk & field research
Uncovering the most inspiring & influential new people, products, brands, materials, behaviors, technologies, lifestyle shifts, spaces, experiences, etc. Documenting each phenomenon in a visual way.
ANALYSIS & REPORTING
Clustering the discovered signals into themes that reveal the “why” behind each category. Describing each theme as a creative opportunity.
INSPIRATION workshop
Co-creative workshop to inform & engage creative teams.
Fun and action-oriented for maximum engagement.