02 / fake it
stepping away from the pointless arguments about what’s “real” and what’s “fake,” cutting-edge INNOVATORS are embracing inauthenticity
Traditionally, authenticity is seen as the critical criterion for describing value: things are either real (good) or fake (bad). But as the endless fakery of contemporary culture become commonplace, creativity is finding fertile ground outside the bounds of authenticity.
Designers and artists are throwing out the limitations of authenticity, and forging new paths that are more inventive, provocative, and original in their newness.
These experiments play with inauthenticity by: subverting familiar ideas, colliding the past and the future, and enthusiastically leveraging the inherent “fakeness” of digital technology.