samsung + BMW / smart city

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A FUTURE CONNECTED EXPERIENCE BRIDGING THE ‘SMART CITY’ TO A DIGITIZED USER JOURNEY IN AND AROUND THE CAR 

This collaboration between samsung and bmw seeks to frame opportunities for a tech-driven mobility experience

scope of work

This speculative design project seeks to discover the role automobiles may play in the smart city of the future.

PROJECT ACTIVITIES

  • User Segmentation Hypothesis

  • In-depth Research

  • Stakeholder Interviews

  • Experience Themes / Concept Development

  • Digital Prototyping

  • Experience Strategy

project outcomes

  1. Context insights clustered into Experience Themes, guiding the development of specific opportunities for automotive brands and consumer electronics manufacturers.

  2. Framing the user journey around the experience themes to create key touchpoints and an overall spatial architecture for the vehicle.

  3. A globally-relevant Experience Strategy, including strategically prioritized opportunities aligned with technology timelines.