premiere issue

creating the look & feel of an upstart fashion magazine

when the publishers of raygun magazine decided to expand into fashion, they wanted to create a magazine that didn’t look like anything that had come before

SCOPE OF WORK

Build a magazine from the ground up, defining the audience, attitude, aesthetic, and P.O.V. for a completely fresh take on fashion publishing.

PROJECT ACTIVITIES

• Collaborate with Publisher & Editor to define a unique point of view for the magazine

• Establish a rule-breaking format and style

• Hire & direct photographers and illustrators

• Photo editing

• Layout of entire magazine

an original p.o.v.

The goal in publishing NYLON was to create something for the young, smart, and cool woman who wasn’t being served by any of the traditional fashion magazines.

By ignoring all the rules, NYLON was able to create something wholly fresh & new; with an aggressive, take-no-prisioners approach to style and content that has sustained for 20 years and spawned countless imitators.