samsung / lifestyle research lab

creating a new global innovation process for a tech leader

Create the Lifestyle Research Lab as an internal consultancy, defining its mission, vision, processes, and organization
Establish and manage Lifestyle Research Labs in Silicon Valley, London, Singapore, São Paulo, and Delhi
Evangelize foresight-based strategic opportunities at a corporate level, influencing the transformation of Samsung Electronics from fast follower to innovation vanguard
Drive human-centered innovation strategy into product development, design, and marketing/communications

Deep-dive reports on global lifestyle shifts.
Sample subjects: The Changing Family, The Home of the Future, Asian Food Cultures, What’s for Breakfast?, The Future Kitchen, The Healthy Home, Millennial Lifestyles.
Ongoing lifestyle research to anticipate new behaviors, attitudes, and needs. Areas of focus: Home Design, Cooking and Food Culture, Health / Wellness / Fitness, Environment & Sustainability, Energy & Transportation, Leisure & Entertainment, Technology Interest & Adoption, Media Consumption & Creation, Socio-Cultural Shifts.
Annual trend forecasts, reporting global mega-trends and key areas of opportunity for GBM’s
Product Roadmap input, providing Product Planning teams with validation for product roadmaps
Trend Scope: monthly digital trend report
Online database of global lifestyle trends & insights

Drive global Lifestyle Research alignment, quality, and efficiency.
Anticipate behaviors and attitudes that will drive future consumer needs from consumer electronics.
Provide actionable insights that link research findings to platform-level product opportunities.
Leverage a deep understanding of internal strategic direction and stakeholder needs as a basis for creating tools that promote larger business goals.