lifestyle research lab

creating a new global innovation process for a tech leader

MISSION: Use lifestyle research to develop platform-level product opportunities that anticipate future consumer needs. 

SCOPE OF WORK

• Create the Lifestyle Research Lab as an internal consultancy, defining its mission, vision, processes, and organization

• Establish and manage Lifestyle Research Labs in Silicon Valley, London, Singapore, São Paulo, and Delhi

• Evangelize foresight-based strategic opportunities at a corporate level

• Drive human-centered innovation strategy into product development, design, and marketing/communications

LAB output

• Deep-dive reports on global lifestyle shifts.
  Sample subjects: The Changing Family, The Home of the Future, Asian Food Cultures, What’s for Breakfast?, The Future Kitchen, The Healthy Home, Millennial Lifestyles.

• Ongoing lifestyle research to anticipate new behaviors, attitudes, and needs. Areas of focus: Home Design, Cooking and Food Culture, Health / Wellness / Fitness, Environment & Sustainability, Energy & Transportation, Leisure & Entertainment, Technology Interest & Adoption, Media Consumption & Creation, Socio-Cultural Shifts. 

• Annual trend forecasts, reporting global mega-trends and key areas of opportunity for GBM’s

• Product Roadmap input, providing Product Planning teams with validation for product roadmaps

• Trend Scope: monthly digital trend report

• Online database of global lifestyle trends & insights

KEY success factors

• Drive global Lifestyle Research alignment, quality, and efficiency. 

• Anticipate behaviors and attitudes that will drive future consumer needs from consumer electronics. 

• Provide actionable insights that link research findings to platform-level product opportunities. 

• Leverage a deep understanding of internal strategic direction and stakeholder needs as a basis for creating tools that promote larger business goals.