LA DOT / MOBILITY HUBS

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a comprehensive strategic vision for regional MOBILITY infrastructure 

the los angeles department of transportation (LA DOT) aims to provide new first- and last-mile multi-modal transportation options at Mobility Hub locations in the cities of Los Angeles and Long Beach. 

The project will offer an integrated suite of demand-based transportation services, and will include an integrated digital portal.

SCOPE OF WORK

Define the best ways to activate community engagement and optimize multi-modal mobility experiences across 13 planned regional mobility centers.

PROJECT ACTIVITIES

  • Context research

  • Needs mapping

  • Persona development

  • Future-casting

  • Co-creative workshop

  • Strategic framing

  • Concept visualization

KEY INSIGHT

Scaling Mobility Hubs across LA’s diverse neighborhoods will require a thoughtful balance of consistency and specialization. 

We must meet people where they are in three key dimensions: 

  1. GEOGRAPHY
    Hubs must be conveniently located to maximize their usefulness to Angelenos. Careful planning is required to determine the ideal locations for the 13 pilot Hubs so that they maximize accessibility and efficiency.

  2. TECHNOLOGY
    Angelenos have a variety of comfort levels with technology, so our Mobility Hubs must reach both ends of the spectrum, providing easy-to-understand low-tech solutions alongside high tech connectivity and functionality.
    These Mobility Hubs must also acknowledge the technology that Angelenos are already using: providing tools and services built on familiar platforms will dramatically improve adoption.

  3. CULTURE
    LA is an incredibly diverse region, so each Mobility Hub must embrace the culture of its surroundings if it hopes to become integrated into the fabric of the community. This means incorporating local preferences for language and aesthetics, as well as providing space for local businesses and community events.