MERCEDES-BENZ

CUTTING EDGE RECON


GATHERING IMPULSES FROM THE FRONT LINES OF CULTURE

when the publishers of raygun magazine decided to expand into fashion, they wanted to create a magazine that didn’t look like anything that had come before

SCOPE OF WORK

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  • What unique expectations do luxury consumers have for digital tools and services?

  • How can we differentiate & elevate the digital experiences that we offer to our discerning consumers?

  • How can we go beyond the expected to surprise and delight our customers?

  • What value can we offer beyond getting from point A to point B?

PROJECT ACTIVITIES

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PROJECT OUTCOMES

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