MERCEDES-BENZ
CUTTING EDGE RECON
GATHERING IMPULSES FROM THE FRONT LINES OF CULTURE
when the publishers of raygun magazine decided to expand into fashion, they wanted to create a magazine that didn’t look like anything that had come before
SCOPE OF WORK
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What unique expectations do luxury consumers have for digital tools and services?
How can we differentiate & elevate the digital experiences that we offer to our discerning consumers?
How can we go beyond the expected to surprise and delight our customers?
What value can we offer beyond getting from point A to point B?
PROJECT ACTIVITIES
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PROJECT OUTCOMES
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