BMW / 360° SCAN

staying ahead of the curve requires ongoing global trend forecasting

Eternal vigilance is the price of innovation: a regular process of discovering newness is the foundation of a meaningful foresight practice

SCOPE OF WORK

Twice-yearly collaboration between cross-functional teams in US, EU and China, reporting on the newest influences from each region that may be weak signals for BMW growth areas. 

PROJECT ACTIVITIES

• Regional research

• Immersion / workshop

• Global synthesis

• Opportunity development

KEY TOPIC AREAS

1. DIGITAL LIFE

2. NEW MOBILITY

3. CHANGING CITIES

4. MATERIAL INNOVATION

5. LIFESTYLE EVOLUTION

6. DISRUPTIVE DESIGN

7. CULTURE PIONEERS